https://www.anniegolz.com/contact daily 0.75 2021-01-19 https://www.anniegolz.com/about daily 0.75 2024-03-05 https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1611074906867-94U57A0SWFZIF7HV9V3B/Annie+Golz About https://www.anniegolz.com/work daily 1.0 2024-03-05 https://www.anniegolz.com/work/willis-tower monthly 0.5 2020-12-29 https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1604011452139-TM8WOBI9VHWYQP6KCF0X/WTapp02.png Work - Willis Tower Tenants are encouraged to take full advantage of the building’s offerings—from tenant-only events to private lounges. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1604011430644-1XGXW3XIEQLBVZQ9HMQ2/WTapp01.png Work - Willis Tower The app enables touch-less (and card-less) entry and guest passes and lets tenants communicate directly with building staff. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1604011781475-6FQG02SHBCEXJ3ULXEVC/MyWT_final.png Work - Willis Tower - In conjunction with the 2019 renovation, Willis Tower partnered with HqO, a tenant experience (TeX) software platform to create the “My Willis Tower” app. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1604011470268-NFU0P1HRFMNVQGNJ6KKQ/WTapp03.png Work - Willis Tower The stores, services, and restaurants within the building can utilize the app for marketing and providing tenants with promotions. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1606239566146-4NL4O9WSKYFQV9DY0NML/Interviews+%26+Affinity+Mapping Work - Willis Tower In order to gain a holistic understanding of the app’s usage and intentions, we conducted interviews with four types of users—tenants, building staff, leasing brokers, and building engineers. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1606239291455-KXEFM4G44GVFXWUYQARO/Comparative+Analysis Work - Willis Tower Our comparison of My WT to cruise line apps that offer similar “home away from home” amenities and serve similar volumes of people was far more informative than our comparison to competing buildings’ TeX apps. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1606242273793-S8V7KFCIQ7CJXOXNT2YX/Research03.png Work - Willis Tower Based on our findings, we developed two personas—Work Walter and Elite Emily. These personas represent the two predominant types of tenants working at Willis Tower. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603828974169-6D6OIVHKZ0MOOBTBYO05/Prob02.png Work - Willis Tower Between receiving emails, social media notifications, and app notifications from WT, tenants were overwhelmed by the constant stream of communication. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603828989088-44HPECRCOQ88W26MT7H8/Prob03.png Work - Willis Tower In the midst of a worldwide scramble to convey life and death information, our users were frustrated with and wary of misinformation. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603828950740-OS95I2BVFMEIEZWYFZEE/Prob01.png Work - Willis Tower If there was going to be a workplace, users wanted to know how Covid was going to change their day-to-day and how to safely live as normally as possible. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603488336552-J0GS36TY59OJRA3A7TSO/Sol01.png Work - Willis Tower Promote the app as the primary source of news. Instead of searching through emails, websites, and social media, tenants know exactly where to find current information. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603488502217-3X2FCFR1VPI7JHESRC4O/Sol02.png Work - Willis Tower Rather than stretching personnel and resources to communicate across a variety of channels, a single news source enables WT to communicate information in real-time. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603489877360-XXE3COGGW5P22ETMJXYJ/Sol03.png Work - Willis Tower Adding highly-customizable notification preferences grants users agency, allowing a diverse tenant population to dictate how and when they interact with the app. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1606238041838-R5SF4W2HC438EV3TZMPJ/01+Information+Architecture.png Work - Willis Tower Focus areas of improvement within the app’s existing information architecture https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603828257730-8OHN6IDXUR37VJVD0W0L/My+Willis+Tower+Hi-Fi+Frames Work - Willis Tower Initial prototype screens with highlighted changes https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603828163006-2AYSUE2C8C6K48RZKFUZ/My+Willis+Tower+Sketches Work - Willis Tower Preliminary sketches of onboarding and main menus https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1604006405886-6EN7EX8LU5RGFC9OJU7V/My+WT+User+Testing.png Work - Willis Tower User feedback from wireframe testing https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1606238431250-KEME7JAKXA5MSO75UF7F/DD02+Userflow.png Work - Willis Tower User flow for each persona https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603827604268-VECKS3RO2U2IO6I2MW7F/My+Willis+Tower+Wireframes Work - Willis Tower - Sketches + Wireframes Initial wireframes of proposed solution https://www.anniegolz.com/work/recipe-revolution monthly 0.5 2020-12-31 https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1609171616762-GSQAEIPZNSE8B1938FWT/Existing+Function+02.png Work - Recipe Revolution A large library of GF recipes immediately greeted the user on the home screen. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608140439871-3FTPJBELIVHLHTNV8DFM/Existing+App+Screenshots.png Work - Recipe Revolution https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1609171637796-ABREC67B0X1QSERH14HR/Existing+Function+03.png Work - Recipe Revolution GF alternative products were suggested through the conversion process. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1609171594032-9Y0GMNKQC3BRL5UCNL3D/Existing+Function+01.png Work - Recipe Revolution The app’s original and primary purpose was to convert traditional recipes to GF. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608145527859-83H8M7OM1BQSAMZQ1XYP/3BusAnalysis3.jpg Work - Recipe Revolution This is a snapshot of a comparison of the recipe uploading process across similar applications. Our full business analysis also included a comprehensive competitive analysis and a comparative analysis of app onboarding. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608156786189-ZKL5R4ZRV5S26FU0A2FA/Persona1.jpg Work - Recipe Revolution Our first persona is a GF eater. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608145070133-5HCJDY72260LOZCJNXLP/1AppAnalytics.jpg Work - Recipe Revolution We took a look at the app analytics helped us develop our interview tasks and questions. One primary thing to note is the majority of users (134) wanted to add a new recipe for conversion, but only a few of them (17) added an ingredient. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608166471577-EO20ZU378JPWWR4F6D5S/RR+Affinity+Map Work - Recipe Revolution We conducted eight interviews of three different types of users—GF eaters, people cooking for a GF eater, and gluten eaters. Our interviews led to over 200 insights that we synthesized and categorized through affinity mapping. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608156818975-0LY5OTOYKGRZHTNV2OJI/Persona2.jpg Work - Recipe Revolution Our second persona is someone cooking for a loved one that’s GF. Full personas included empathy maps and journey maps. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608591757825-R2WEEOC5BWTVUXE1IWYC/Insight+2.png Work - Recipe Revolution What makes RR distinct is its GF conversion process, but this wasn’t clear from the app due to the emphasis on RR’s recipe library. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608591780949-DIVCTVZ3ANCAVCAFPFNU/Insight+3.png Work - Recipe Revolution Users were fascinated by the science behind RR’s conversion process, but they only learned about it in the post-interview debrief. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608591734776-0ND1SEG1PV11T88062ED/Insight+1.png Work - Recipe Revolution Take the hassle out of recipe uploading by implementing APIs that allow you convert a recipe from a photo, link, or manual upload. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1609172957193-Y4G5NTSAE0F2KY3CK7PK/Solution+01.png Work - Recipe Revolution Highlighting the recipe conversion process as the central purpose of the app was step one, and improving the user journey throughout the process was a vital step two. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1609173000220-269ZZCH4OR6EVYBGM0VQ/Solution+03.png Work - Recipe Revolution Implementing a succinct, yet, thorough onboarding experience will empower users to use the app to its full extent and eliminate the users’ frustration and confusion. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1609172977767-IDIDCFTKU3SU5BPA4ZW7/Solution+02.png Work - Recipe Revolution Adding more avenues of e-commerce to the recipe upload process as well as the primary navigation is a tactic that will prepare RR to grow and find success in the long-term. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608146400980-A4ZGYAFZKJJ92HW5BLA7/RR+Proposed+User+Flow Work - Recipe Revolution Proposed user flow https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608146217736-8I1V2PUXIOR5MLDBD3TF/RR+Sketch Work - Recipe Revolution Preliminary sketches of onboarding and recipe upload process https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608146605564-WPE7SBXREVXHVV5KD85N/RR+User+Testing Work - Recipe Revolution User feedback from wireframe testing https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608146350486-S0S76ZZFD5HM9PUZILUX/RR+Existing+User+Flow Work - Recipe Revolution This was a primary pain point for our users. The existing user flow required four steps to add one ingredient, making the process of uploading and converting a recipe unnecessarily time consuming. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608143024184-MAUBF0MTM3RT225ZGEGQ/RR+Info+Architecture Work - Recipe Revolution Proposed app architecture based on user behavior and feedback. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1608146480647-KN41PMEJQO3U60QQRQ2D/RR+Wireframes Work - Recipe Revolution - Sketches + Wireframes Initial wireframes of proposed solution https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603828257730-8OHN6IDXUR37VJVD0W0L/My+Willis+Tower+Hi-Fi+Frames Work - Recipe Revolution Initial prototype screens with highlighted changes https://www.anniegolz.com/work/keen-voice-studio monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1611003612825-73RVQ3NNDYYSGRTJC383/Before_About.png Work - Keen Voice Studio https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1611003324893-N7DYHWELNYEEOFBE9YSU/After.png Work - Keen Voice Studio https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1611003556150-0U8SV35NW0P1ANEZU16S/Before_Contact.png Work - Keen Voice Studio https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1610140859788-J7NA1AHMSU3ACS53B4UE/Research_Interviews.png Work - Keen Voice Studio We interviewed current students, former students, parents of students, and industry professionals. In total, we conducted 10 interviews, ranging from 30-40 minutes each. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1610141153878-AVRHYO99FB0Y6K23IFHV/Research_Business%2BAnalysis.jpg Work - Keen Voice Studio Our competitive analysis told us the vision of integrating technology and student platforms into her studio was revolutionary for the industry and demonstrated how we could differentiate the KVS brand. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1610141519811-B79AV0P5R1IFPIH4EXJH/Research_Business%2BAnalysis.jpg Work - Keen Voice Studio Our comparative analysis included similar privately-owned, service-based companies with the need to schedule, pay, and access a library of information. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1610071772384-AW3UD0K0KPEZJ7O38WEH/Project+Process.png Work - Keen Voice Studio After establishing the scope of our project, we presented Keen Voice Studio with this estimated timeline. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1610141362541-GB1O578C55IMTL36FUU6/Research_Client+Discovery.jpg Work - Keen Voice Studio We developed a survey to get to know our client and take a deeper look at the studio’s mission and vision. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1610144838603-9HY99NOVEA4Q1UBQZZIM/Asset+41.png Work - Keen Voice Studio Users wanted to know where lesson updates, reminders, and important information were going to come from. Emails? Texts? Google forms? From Catherine or Keen Voice Studio? https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1610144816484-W0ZOU8MBS4BOTAGDRTN7/Asset+40.png Work - Keen Voice Studio Students and parents alike were clamoring for a way to digitize and keep track of the many resources Catherine was constantly emailing, texting, or printing. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1610144797082-DBJ0CKBKCIN9JNE2I0UX/Prob01.png Work - Keen Voice Studio The testimonials of parents and students literally brought me to tears. They unanimously expressed a desire for a brand and digital platform that did Keen Voice Studio justice. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1610985195299-I46DPUMEP918VAUU88PV/Solution+1.png Work - Keen Voice Studio Leverage the insights gained from user research to build a strong, representative, and enduring brand for Keen Voice Studio. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1610985262551-HCFHO88455ZDIFCX3PHE/Solution+2.png Work - Keen Voice Studio Create a single go-to place for event information, scheduling, payment, educational resources, and lesson content. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1610985417373-PRKPCXXU79MBJJHTE969/Solution+3.png Work - Keen Voice Studio Inspire community interaction by developing a digital platform where student videos and accomplishments are highlighted. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1611005264098-SIUCOC47Q1F8NQT59UBP/Design_Standards.png Work - Keen Voice Studio Through extensive interviews with Catherine and her clients, it became clear that Catherine herself embodied Keen Voice Studio in a special way. View the full brand standards package. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1610987681874-XWDX9OZO32RP5HLNQO5O/Design_Brand+Discovery.png Work - Keen Voice Studio We gamified the discovery process, having Catherine take quizzes and choose from multiple images, colors, and words to gain a holistic understanding of how Keen Voice Studio operates. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1611010273892-8KOQSTF1N287J3RBPBUS/Design_Usability.png Work - Keen Voice Studio Users expressed confusion regarding the various contact forms for new students, and general inquiries. Our solution involved creating separate buttons for forms for new students and general questions. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1610986641780-SNKFN0HBZ4VQTBZ2XLCV/Design_Info+Arch.png Work - Keen Voice Studio Putting users’ needs first, we developed information architecture that catered to the most sought after information. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1611006998668-8MWKI8HY6CH307SIGWLO/Design_Final%2BSite.jpg Work - Keen Voice Studio - Sketches + Wireframes A brief look at some of the website pages. Visit the Keen Voice Studio website. https://www.anniegolz.com/work/thomas-interiors monthly 0.5 2022-02-24 https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/3c43d133-b92e-4fba-a67c-e5d6cd1eaaa1/Thomas+Interiors+Logo.png Work - Thomas Interiors The stores, services, and restaurants within the building can utilize the app for marketing and providing tenants with promotions. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/c7d15e05-933d-4474-9852-c6fd8b091392/Old+-+Logo.png Work - Thomas Interiors The app enables touch-less (and card-less) entry and guest passes and lets tenants communicate directly with building staff. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1606239566146-4NL4O9WSKYFQV9DY0NML/Interviews+%26+Affinity+Mapping Work - Thomas Interiors In order to gain a holistic understanding of the app’s usage and intentions, we conducted interviews with four types of users—tenants, building staff, leasing brokers, and building engineers. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1606242273793-S8V7KFCIQ7CJXOXNT2YX/Research03.png Work - Thomas Interiors Based on our findings, we developed two personas—Work Walter and Elite Emily. These personas represent the two predominant types of tenants working at Willis Tower. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1606239291455-KXEFM4G44GVFXWUYQARO/Comparative+Analysis Work - Thomas Interiors Our comparison of My WT to cruise line apps that offer similar “home away from home” amenities and serve similar volumes of people was far more informative than our comparison to competing buildings’ TeX apps. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603828950740-OS95I2BVFMEIEZWYFZEE/Prob01.png Work - Thomas Interiors If there was going to be a workplace, users wanted to know how Covid was going to change their day-to-day and how to safely live as normally as possible. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603828974169-6D6OIVHKZ0MOOBTBYO05/Prob02.png Work - Thomas Interiors Between receiving emails, social media notifications, and app notifications from WT, tenants were overwhelmed by the constant stream of communication. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603828989088-44HPECRCOQ88W26MT7H8/Prob03.png Work - Thomas Interiors In the midst of a worldwide scramble to convey life and death information, our users were frustrated with and wary of misinformation. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603488336552-J0GS36TY59OJRA3A7TSO/Sol01.png Work - Thomas Interiors Promote the app as the primary source of news. Instead of searching through emails, websites, and social media, tenants know exactly where to find current information. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603488502217-3X2FCFR1VPI7JHESRC4O/Sol02.png Work - Thomas Interiors Rather than stretching personnel and resources to communicate across a variety of channels, a single news source enables WT to communicate information in real-time. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603489877360-XXE3COGGW5P22ETMJXYJ/Sol03.png Work - Thomas Interiors Adding highly-customizable notification preferences grants users agency, allowing a diverse tenant population to dictate how and when they interact with the app. https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603828257730-8OHN6IDXUR37VJVD0W0L/My+Willis+Tower+Hi-Fi+Frames Work - Thomas Interiors Initial prototype screens with highlighted changes https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1606238431250-KEME7JAKXA5MSO75UF7F/DD02+Userflow.png Work - Thomas Interiors User flow for each persona https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603828163006-2AYSUE2C8C6K48RZKFUZ/My+Willis+Tower+Sketches Work - Thomas Interiors Preliminary sketches of onboarding and main menus https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1606238041838-R5SF4W2HC438EV3TZMPJ/01+Information+Architecture.png Work - Thomas Interiors Focus areas of improvement within the app’s existing information architecture https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1603827604268-VECKS3RO2U2IO6I2MW7F/My+Willis+Tower+Wireframes Work - Thomas Interiors - Sketches + Wireframes Initial wireframes of proposed solution https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/1604006405886-6EN7EX8LU5RGFC9OJU7V/My+WT+User+Testing.png Work - Thomas Interiors User feedback from wireframe testing https://www.anniegolz.com/work/fall2023 monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/5ee6adcd561fcb33d73e578a/232fea29-34ff-4fdd-b011-29a161de981f/Cover.jpg